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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for daytoday decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a bigpicture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
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