Title
Strategic Planning for Public Relations by Routledge - Essential Guide for Effective Communication Strategies
Delivery time: 8-12 business days (International)
Product Description:
This innovative and popular text, authored by Ronald D. Smith, provides a clear pathway to developing effective public relations campaigns and strategic communication. The fourth edition of this essential guide implements the pragmatic, in-depth approach established in previous editions, offering a step-by-step unfolding of the strategic campaign process used in public relations practice.
Drawing from extensive experience in both professional practice and academia, Smith guides readers through the critical steps involved in formative research, strategic planning, tactical execution, and plan evaluation phases of the communication process. This resource is designed to equip students, professionals, and anyone interested in public relations with the tools needed to excel in the field.
With clear explanations, relevant examples, and practical exercises, this text identifies key decision points and options crucial to the development of a successful communication program. The included cases and examples explore both classic and contemporary public relations situations, ensuring that readers are well-versed in the latest trends and practices.
This fourth edition highlights the results of new research studies on opinions and practices within the discipline and includes overviews of several award-winning public relations campaigns. Whether used as a classroom text or a resource for professional practice, this volume serves as a model that can be adapted to fit specific circumstances, ultimately improving effectiveness and creativity in communication planning.
Key Features:
- Comprehensive Coverage: Step-by-step guidance through the entire public relations campaign process, from research to evaluation.
- Real-World Examples: Engaging cases and examples that illustrate both timeless and current public relations challenges.
- Research-Backed Insights: Updated with the latest research studies, providing an evidence-based approach to strategic communication.
- Practical Exercises: Hands-on activities designed to reinforce learning and application of public relations concepts.
- Adaptable Model: A flexible framework that can be tailored to specific contexts, enhancing creativity and effectiveness in communication planning.
This text serves as an accessible and understandable guide to field-tested procedures in public relations. It offers practical insights that apply to both public relations campaigns and case studies coursework, making it an invaluable resource for anyone seeking to master the art of strategic communication.
Enhance your understanding of public relations with this essential guide by Ronald D. Smith, a must-have for both students and professionals aiming to excel in the dynamic field of public relations.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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