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This book explains how smallbusiness owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better. May provides simple models and practical illustrations to guide the smallbusiness planning team through the basics of the strategicplanning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.
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