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Strategic Sport Marketing (Sport Management Series),Used
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decisionmaking. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' Journal of Sport Management
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- Q: What is the main focus of 'Strategic Sport Marketing'? A: 'Strategic Sport Marketing' focuses on integrating traditional marketing theory with the unique characteristics of sport. It provides a framework for strategic decision-making in the diverse markets of sport, such as participants, sponsors, spectators, and fans.
- Q: Who is the author of 'Strategic Sport Marketing'? A: The book is authored by David Shilbury, who is known for his contributions to the field of sport management.
- Q: What edition of the book is available? A: The current edition available is the fourth edition, which has been fully revised and updated.
- Q: When was 'Strategic Sport Marketing' published? A: 'Strategic Sport Marketing' was published on January 29, 2014.
- Q: How many pages does the book have? A: The book contains a total of 404 pages.
- Q: What binding type does this book have? A: This book is available in paperback binding.
- Q: Is 'Strategic Sport Marketing' suitable for undergraduate students? A: Yes, 'Strategic Sport Marketing' is designed to engage both undergraduate students and teachers, making it suitable for academic use.
- Q: Does the book include case studies? A: Yes, the fourth edition includes new case studies that illustrate the practical application of sport marketing concepts.
- Q: What topics are covered in the new material of the fourth edition? A: The fourth edition includes new material on sports promotion, customer service, and social media.
- Q: What is the condition of the book? A: The book is listed as being in good condition.