Title
Strategic Thinking for Advertising Creatives,Used
Delivery time: 8-12 business days (International)
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Strategic Thinking for Advertising Creatives'? A: The book focuses on teaching advertising creatives how to think strategically and formulate clear briefs, essential for creating successful advertising campaigns.
- Q: Who is the author of this book? A: The author of 'Strategic Thinking for Advertising Creatives' is Alice Kavounas Taylor.
- Q: How is the book structured? A: The book is structured around the 11 essential elements of a classic advertising brief, providing a universal template for creatives.
- Q: What is the condition of the used book? A: The book is listed in 'Very Good' condition, indicating it has been well-cared for.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: How many pages are in 'Strategic Thinking for Advertising Creatives'? A: The book contains 208 pages.
- Q: When was this book published? A: The book was published on October 22, 2013.
- Q: What category does this book fall under? A: The book falls under the category of Advertising.
- Q: Are there any examples of advertising campaigns included in the book? A: Yes, the book features international examples of both current and classic advertising campaigns.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is designed to help students and young creatives understand the key elements of a strong advertising brief, making it suitable for beginners.