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Strategic Thinking for Advertising Creatives,Used
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Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Strategic Thinking for Advertising Creatives'? A: The book focuses on teaching advertising creatives how to think strategically and formulate clear briefs, essential for creating successful advertising campaigns.
- Q: Who is the author of this book? A: The author of 'Strategic Thinking for Advertising Creatives' is Alice Kavounas Taylor.
- Q: How is the book structured? A: The book is structured around the 11 essential elements of a classic advertising brief, providing a universal template for creatives.
- Q: What is the condition of the used book? A: The book is listed in 'Very Good' condition, indicating it has been well-cared for.
- Q: What type of binding does the book have? A: The book is available in paperback binding.
- Q: How many pages are in 'Strategic Thinking for Advertising Creatives'? A: The book contains 208 pages.
- Q: When was this book published? A: The book was published on October 22, 2013.
- Q: What category does this book fall under? A: The book falls under the category of Advertising.
- Q: Are there any examples of advertising campaigns included in the book? A: Yes, the book features international examples of both current and classic advertising campaigns.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is designed to help students and young creatives understand the key elements of a strong advertising brief, making it suitable for beginners.