Strategic Writing: Multimedia Writing for Public Relations, Advertising and More,Used

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More,Used

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In its fourth edition, Strategic Writing emphasizes the goaloriented mission of highquality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a userfriendly 'recipe' approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Strategic Writing: Multimedia Writing for Public Relations, Advertising and More'? A: The book emphasizes goal-oriented high-quality public relations and media writing, providing clear instructions for over 40 types of documents.
  • Q: Who is the author of this book? A: The author of the book is Charles Marsh.
  • Q: What topics does this book cover? A: It covers writing for public relations, advertising, sales, marketing, and business communication, along with chapters on diversity, ethics, and legal aspects.
  • Q: Is this book suitable for beginners in public relations? A: Yes, it is ideal for undergraduate PR or advertising writing classes, especially those taking an interdisciplinary approach.
  • Q: What is the binding type of this book? A: The book is available in paperback binding.
  • Q: How many pages does 'Strategic Writing' have? A: The book contains 356 pages.
  • Q: When was the fourth edition published? A: The fourth edition was published on November 20, 2017.
  • Q: Does this edition include information on social media? A: Yes, the new edition devotes attention to social media and writing in the digital realm.
  • Q: Are there any resources available for students and instructors? A: Yes, the book features new and updated online resources for both students and instructors.
  • Q: What makes this book different from previous editions? A: This edition includes updated content focusing on digital writing and resources that enhance the learning experience.

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