Strategies for Improving SME Participation in ECommerce: The TRADERN Model of Collaborative ECommerce,Used

Strategies for Improving SME Participation in ECommerce: The TRADERN Model of Collaborative ECommerce,Used

In Stock
SKU: DADAX3843389446
Brand: LAP Lambert Academic Publishing
$134.18 $191.69
Save $57.51
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

The inception of the Internet has brought with it Electronic Commerce (ECommerce) practices which have greatly transformed the ways firms conduct businesses globally. Internetbased ECommerce, particularly businesstobusiness (B2B) holds the key for small businesses to compete on a level playing field with their big business counterparts. Unfortunately, however, there is considerable evidence to show that small and medium sized enterprises (SMEs) in developing countries, particularly those in SubSaharan Africa (SSA), have not been reaping the benefits of this new commerce as their counterparts in North America and Europe. This chasm has given rise to another form of Digital Divide. One major reason for this problem is the low level of participation in ECommerce by SMEs in developing countries, particularly those in SSA. In this book, an attempt is made to redress this problem by introducing a new collaborative ECommerce model called 'TRADERN'.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed