If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Generell resultieren aus der voranschreitenden Globalisierung, der Integration des Web 2.0 in den Alltag der Konsumenten sowie aus der Finanzkrise fr das unternehmerische Handeln jeder Branche neue Herausforderungen. Daher gilt heute auch fr Modeunternehmen, dass sich ein gutes Produkt nicht mehr von allein verkauft, sondern fr die Branche innovative Manahmen erforderlich sind, um auf dem Markt bestehen zu knnen. Mgliche Ansatzpunkte fr global agierende Modeunternehmen, mit deren Hilfe sie den neuen Herausforderungen begegnen knnen, werden in diesem Werk herausgearbeitet. Hierzu wird zunchst das Ausgangsproblem aufgezeigt, wobei die Marktbedingungen, die globale Marktanalyse mitsamt der steigenden Wettbewerbsintensitt und den vernderten Kundenbedrfnissen sowie die speziellen Anforderungen der Modeindustrie betrachtet werden. Im Anschluss hieran folgt die Analyse der grundlegenden strategischen Herausforderungen fr die Modeindustrie, welche von der Finanzierung des Unternehmens ber die Folgen des demografischen Wandels, die Relevanz des Aufbaus einer starken Marke, die Kundenorientierung als grundlegender MarketingGrundsatz, die bernahme der von den Kunden erwnschten sozialen Verantwortung, einer Corporate Social Responsibility bis hin zu den aus der Entwicklung des Web 2.0 resultierenden Risiken und Potenzialen fr Modeunternehmen reicht. Anhand dieser strategischen Herausforderungen erfolgt im Anschluss die Ausarbeitung von ausgewhlten, modernen Managementanstzen, speziell fr global agierende Modeunternehmen. Hierbei werden insbesondere der CountryofOriginEffekt, der Social Mirror von Adidas, die Erweiterung der Mode durch weitere Funktionen und die bernahme von sozialer Verantwortung als erfolgversprechende Ansatzpunkte ausgefhrt.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
