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Product Description Auf der Basis ausgewhlter Anstze der Neuen Institutionenkonomik und mit Hilfe des ressourcenorientierten Ansatzes des strategischen Managements identifiziert Andreas Padberg Kriterien, die einen systematischen Vergleich der beiden Markteintrittsformen erlauben. From the Back Cover Im Rahmen wachstumsorientierter Internationalisierungsstrategien sind CrossborderUnternehmensakquisitionen derzeit die bevorzugte Markteintrittsform, obwohl laut empirischer Untersuchungen deren Erfolgsquote bei nur knapp 50 % liegt. Strategische Unternehmensnetzwerke bieten hierzu eine Alternative, die in der wissenschaftlichen Diskussion bisher vernachlssigt wurde. Auf der Basis ausgewhlter Anstze der Neuen Institutionenkonomik und mit Hilfe des ressourcenorientierten Ansatzes des strategischen Managements identifiziert Andreas Padberg theoretisch fundierte Kriterien, die einen systematischen Vergleich der beiden Markteintrittsformen erlauben. Die Unterscheidung verschiedener Typen strategischer Unternehmensnetzwerke ermglicht es, trotz der Vielfalt der als empirische Realphnomene zu beobachtenden Erscheinungsformen das institutionelle Arrangement des strategischen Unternehmensnetzwerkes anderen Markteintrittsformen gegenberzustellen. About the Author Dr. Andreas Padberg promovierte bei Prof. Dr. Rolf Caspers am Lehrstuhl fr Allgemeine Volkswirtschaftslehre, insbesondere Auenwirtschaft und Internationales Manegement, der European Business School, Schlo Reichartshausen, OestrichWinkel. Er ist als Unternehmensberater im Competence Center Organisation bei Roland Berger & Partner International Management Consultants ttig.
⚠️ WARNING (California Proposition 65):
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birth defects, or other reproductive harm.
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