If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Fr diese zentrale Fragestellung des Strategischen Managements leitet Walter Schertler auf Basis aktueller Forschungsergebnisse eine effektive Segmentierungslogik fr Mrkte ab. Im Mittelpunkt des AffinityGroupManagements steht ein neues Zielgruppenverstndnis, das die Marktsegmentierung an der Gruppensoziologie von Szenen orientiert und deren Affinitten mit den virtuellen Mglichkeiten von Internet und Social Media kombiniert.Die zweite Auflage beinhaltet die berarbeitung und Aktualisierung des AffinityGroupAnsatzes und seines Bezugsrahmens. Auerdem wurde das Lehrbuch um die aktuellen Themenkomplexe ServiceDesign und ServiceEngineering im Rahmen des Strategischen Dienstleistungsmanagements erweitert. Diese werden darber hinaus in den grundlegend neu konzipierten Ansatz fr serviceorientierte AffinityGroupGeschftsmodelle von Communities integriert.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
