Strategisches Fundraising (NPOManagement) (German Edition),Used

Strategisches Fundraising (NPOManagement) (German Edition),Used

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SKU: DADAX3834933368
Brand: Gabler Verlag
Condition: New
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Weil der berschuldete Staat sich aus vielen Aufgabenfeldern zurckzieht, suchen immer mehr Organisationen nach privaten Frderern. Christian Gahrmann entwickelt ein Konzept eines strategischen Fundraisings, mit dem es NonprofitOrganisationen gelingt, Spender als Kunden zu gewinnen und langfristige Erfolgspotentiale aufzubauen. Unter Bercksichtigung der Eigenheiten des Spendenmarktes bertrgt er die Instrumente des strategischen Marketings aus der Unternehmenswelt auf den gemeinntzigen Sektor. Den bisherigen Sichtweisen der Beschaffungs und Beziehungsorientierung im Fundraising stellt der Autor eine dritte, marktorientierte FundraisingPhilosophie zur Seite.

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