Strategisches Management in Regionen: Eine Analyse anhand des StakeholderAnsatzes (Schriften des Center for Controlling & Manag,Used

Strategisches Management in Regionen: Eine Analyse anhand des StakeholderAnsatzes (Schriften des Center for Controlling & Manag,Used

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Product Description Auf der Basis des StakeholderAnsatzes entwirft Anna Lena Peitsch ein strategisches Managementmodell fr Regionen in folgenden Schritten: Abgrenzung der regionalen Stakeholder von anderen Umweltgruppen, Auflistung und Charakterisierung aller regionalen Stakeholder, Entwicklung von Manahmen fr ein erfolgreiches StakeholderManagement und Integration der Erkenntnisse in den strategischen Programmplanungsprozess einer Region. From the Back Cover Regionen stehen heute vermehrt im Wettbewerb um Anwohner, Touristen und Investoren. Hufig fehlen jedoch strategische Konzepte, um Wettbewerbsvorteile aufzubauen und zu erhalten. Auf der Basis des StakeholderAnsatzes entwirft Anna Lena Peitsch ein strategisches Managementmodell fr Regionen. Die Modellentwicklung erfolgt in vier Schritten: ' Abgrenzung der regionalen Stakeholder von anderen Umweltgruppen, ' Auflistung und Charakterisierung aller regionalen Stakeholder, ' Entwicklung von Manahmen fr ein erfolgreiches StakeholderManagement und ' Integration der Erkenntnisse in den strategischen Programmplanungsprozess einer Region. Anschlieend berprft die Autorin ihren theoretischen Bezugsrahmen anhand von drei Fallstudien. About the Author Dr. Anna Lena Peitsch promovierte bei Prof. Dr. Malte Brettel am Lehrstuhl Wirtschaftswissenschaften fr Ingenieure und Naturwissenschaftler der RWTH Aachen. Sie ist Unternehmensberaterin bei McKinsey & Company in Berlin.

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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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