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Strategy Activation: How to Turn Your Vision into Marketplace Success,Used
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From the Publisher * "This book solves the number one problem facing business people today: assuring that your product or service gets to the market and thrives." Ken Blanchard* "The owner's manual for implementing strategy Glatstein illuminates how to bridge the gap between executivelevel strategic vision and organization wide execution." Stephen M.R. Covey Product Description Wouldn't it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, research shows that the odds are stacked against you. Ninety percent of all business strategies fail. But there's a way to beat the odds, according to Scott Glatstein in his new eyeopening book. He says the issue most people blame when a strategy failsthe strategy itself isn't usually the problem. Instead, the real culprit is poor execution resulting from a misalignment between a strategy's intentions and its actual implementation in the marketplace with customers. And whether your company is a small local business or a gigantic multinational corporation, Glatstein, a pioneering business consultant in the emerging field of strategic implementation, shows you how to tackle the elements of strategy activation that most companies ignore. Using a holistic approach based on 25 years of research and hands on experience, Glatstein will help you achieve the ultimate goals of any strategy: increased sales and a better bottom line. About the Author Scott Glatstein, president of IMPERATIVES, is recognized internationally as a pioneer of disciplined strategy implementation. Scott's previous corporate career spans both small companies and consumer marketing leaders General Mills, ConAgra and Pillsbury. With Strategy Activation, Scott has created a bold technique that links marketplace implementation to strategic vision. This straightforward approach helps companies turn strategic intent into satisfied customers.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.