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This book provides a thorough stepbystep guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in mediumsized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success.This volume is informed by the latest thinking on strategy and draws on the results of research at Henley Management College. It includes practical examples to illustrate concepts as well as proforma planning sheets to record the results of the planning exercise as you go through.
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