Strategy,Used

Strategy,Used

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SKU: SONG1408019027
Brand: Brand: Cengage Learning EMEA
Condition: Used
$38.12
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The highly anticipated new edition of the marketleading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, nonprescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wideranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cuttingedge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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