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Subscribed: Why The Subscription Model Will Be Your Company'S Future And What To Do About It-used
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A Usa Today Bestseller! Companies Like Netflix, Spotify, And Salesforce Are Just The Tip Of The Iceberg For The Subscription Model. The Real Transformationand The Real Opportunityis Just Beginning.Subscription Companies Are Growing Nine Times Faster Than The S&P 500. Why? Because Unlike Product Companies, Subscription Companies Know Their Customers. A Happy Subscriber Base Is The Ultimate Economic Moat.Today'S Consumers Prefer The Advantages Of Access Over The Hassles Of Maintenance, From Transportation (Uber, Surf Air), To Clothing (Stitch Fix, Eleven James), To Razor Blades And Makeup (Dollar Shave Club, Birchbox). Companies Are Similarly Demanding Easier, Longterm Solutions, Trading Their Server Rooms For Cloud Storage Solutions Like Box. Simply Put, The World Is Shifting From Products To Services.But How Do You Turn Customers Into Subscribers? As The Ceo Of The World'S Largest Subscription Management Platform, Tien Tzuo Has Helped Hundreds Of Companies Transition From Relying On Individual Sales To Building Customercentric, Recurringrevenue Businesses. His Core Message In Subscribed Is Simple: Ready Or Not, Excited Or Terrified, You Need To Adapt To The Subscription Economy Or Risk Being Left Behind.Tzuo Shows How To Use Subscriptions To Build Lucrative, Ongoing Oneonone Relationships With Your Customers. This May Require Reinventing Substantial Parts Of Your Company, From Your Accounting Practices To Your Entire It Architecture, But The Payoff Can Be Enormous. Just Look At The Case Studies:* Adobe Transitions From Selling Enterprise Software Licenses To Offering Cloudbased Solutions For A Flat Monthly Fee, And Quadruples Its Valuation.* Fender Evolves From Selling Guitars One At A Time To Creating Lifelong Musicians By Teaching Beginners To Play, And Keeping Them Inspired For Life.* Caterpillar Uses Subscriptions To Help Solve Problems It'S Not About How Many Tractors You Can Rent, But How Much Dirt You Need To Move.In Subscribed, You'Ll Learn How These Companies Made The Shift, And How You Can Transform Your Own Product Into A Valuable Service With A Practical, Stepbystep Framework. Find Out How How You Can Prepare And Prosper Now, Rather Than Trying To Catch Up Later.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred fifty-six pages. It provides a comprehensive look at the subscription model in business.
- Q: What are the dimensions of this book? A: The book measures six point twenty-six inches in length, nine point twenty-seven inches in height, and zero point ninety-eight inches in width.
- Q: What type of binding does this book have? A: This book features hardcover binding. This makes it durable and suitable for long-term use.
- Q: Who is the author of this book? A: The author is Tien Tzuo. He is a recognized expert in subscription business models.
- Q: What is the genre of this book? A: The genre of this book is management. It focuses on business strategies for adapting to the Subscription Economy.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It breaks down complex concepts into understandable frameworks.
- Q: What key concepts does this book cover? A: The book covers how to transform traditional businesses into subscription models. It includes strategies for building customer relationships.
- Q: Can I use this book as a guide for my company? A: Yes, this book serves as a practical guide. It provides step-by-step frameworks for transitioning to subscription services.
- Q: Is there a specific audience for this book? A: Yes, the book targets business leaders and entrepreneurs. It offers insights into the evolving Subscription Economy.
- Q: How should I care for this hardcover book? A: To care for this book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book. Use a soft, dry cloth to gently wipe the cover and avoid using any liquids.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is there a warranty on this book? A: No, books typically do not come with warranties. However, check the seller's return policy for any guarantees.
- Q: What if I have trouble understanding the concepts in the book? A: If you have trouble, consider discussing them with peers or seeking online resources. The book aims to simplify complex ideas.
- Q: Is the author credible in the field of subscription models? A: Yes, Tien Tzuo is a credible authority. He is the CEO of a leading subscription management platform.
- Q: Does this book include real-world examples? A: Yes, the book includes case studies from companies like Adobe and Fender. These examples illustrate successful transitions to subscription models.