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Successful Direct Marketing Methods, Seventh Edition,Used
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With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of Successful Direct Marketing Methods the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand new information on Ebusiness (including Ecommunications, banners, buttons, Email, permission marketing). Also includes Ecommerce (online merchandising and usability and navigation of websites) and Eservices (online customer service, live operators, online chats, linking with call centers); uptothe minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices and more!Completely rewritten and modernized from the last edition to include cuttingedge information on the latest Etools available to direct marketers Now includes reallife business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.