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Successful Local Broadcast Sales,Used
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Author Paul Weyland shares his decades of experience working with local direct clients and hardwon wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to: get appointments write great proposals and presentations sell against other media like newspapers and the Internet overcome rate resistance close sales without alienating their clients create genius creative without being a creative genius calculate ROI for the clients advertising dollar land longterm contracts with local businesses negotiate more effectivelyHonest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrivenot just survivein the media business.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.