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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for HighTech Firms, reflects the ruthless realities of the new hightech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hardlearn lessons that have enabled such hightech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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