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Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas,Used
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In today's world, a club needs to offer more than stateoftheart equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationallyrespected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you.Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 readytouse programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and followup procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity.The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I exploresthe five steps to programming success,the 10 keys to member retention,hiring and training the right people,why a program director is needed,internal and external promotions, andniche marketing.By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variationsincluding ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event.In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CDROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logosmost of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create Tshirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CDROM for certain materials.When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas'? A: The book focuses on providing fitness and health clubs with over 100 profitable program ideas to attract and retain members, emphasizing effective programming strategies.
- Q: Who is the author of this book? A: The author of the book is Sandy Coffman, an internationally-respected programming consultant in the fitness industry.
- Q: What key concepts does the book cover? A: The book covers key concepts such as programming success steps, member retention strategies, hiring and training, and promotional techniques.
- Q: Is there any additional material included with the book? A: Yes, the book includes a CD-ROM with over 60 files for creating support materials like quizzes, flyers, and promotional items.
- Q: What types of programs are included in the book? A: The book includes a variety of programs for fitness centers, group exercise studios, pools, gyms, and classrooms, catering to different age groups and fitness levels.
- Q: How many pages does the book have? A: The book has a total of 224 pages.
- Q: When was the book published? A: The book was published on July 6, 2007.
- Q: What is the condition of the book being sold? A: The book is listed as 'New', indicating it has not been previously owned or used.
- Q: Can this book help in creating programs for specific events? A: Yes, it includes programming ideas tailored for specific time frames such as holidays and seasons, making it versatile for event planning.
- Q: What category does this book belong to? A: The book is categorized under 'Exercise & Fitness', making it relevant for fitness professionals and club managers.