Title
Successful Wine Marketing,Used
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This book reflects the work of wine marketing experts as expressed in their presentations to the annual threeweek Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the 'gravitas' of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining reallife experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Successful Wine Marketing'? A: The book focuses on the strategies and insights of wine marketing as presented by experts during the Wine Marketing Short Course at the University of California, Davis.
- Q: Who is the author of 'Successful Wine Marketing'? A: The author of the book is James Lapsley, who has been involved with the Wine Marketing Short Course since its inception.
- Q: What type of readers would benefit from this book? A: This book is intended for students in wine marketing and management, professionals in the wine sector, and anyone interested in the grape and wine industry.
- Q: How many pages does 'Successful Wine Marketing' have? A: The book contains 328 pages.
- Q: What is the binding type of 'Successful Wine Marketing'? A: The book is available in hardcover binding.
- Q: When was 'Successful Wine Marketing' published? A: The book was published on March 31, 2001.
- Q: Are there any case studies included in the book? A: Yes, the book includes several case studies that explain real-life experiences in the wine marketing industry.
- Q: Does the book provide insights applicable to different regions? A: Yes, while legal requirements may differ, the underlying marketing principles can be applied in various situations.
- Q: Is 'Successful Wine Marketing' suitable for beginners? A: Yes, the book is suitable for both beginners and those already working in the wine marketing field seeking new insights.
- Q: What is the purpose of the duplication in the content? A: The duplication in the book emphasizes important points and ensures that key concepts are clearly understood by readers.