Title
Super Strategist: The Art and Science of Modern Account Planning,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertisings arguably most vital discipline, that has been written with the passion of someone whos found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, fullservice agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including stepbystep plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planners capthe customer journey. Whether its called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in todays fractured markets clients need to know their multimilliondollar campaigns are supported by uptotheminute research and datadriven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idealed, but consumerinformed. To find that perfect balance of art and science, the successful account planner is Xshaped: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplinesa Super Strategist who is the fulcrum of any successful agency.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.