Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are-used

Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are-used

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SKU: SONG0393249956
Brand: W. W. Norton & Company
$15.72
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An Indepth Look At The Influence Of Fanssociety'S Alpha Customerson Our Lives And Culture.As Fandom Sheds Its Longtime Stigmas Of Geekiness And Hysteria, Fans Are Demanding More From The Celebrities And Brands They Love. Digital Tools Have Given All Organizationsfrom Traditional Businesses To Tech Startups Direct, Realtime Access To Their Most Devoted Consumers, And It'S Easy To Forget That This Access Flows Both Ways. This Is The New 'Fandombased Economy': A Convergence Of Brand Owner And Brand Consumer. Fan Pressures Hold More Clout Than Ever Before As They Demand A Say In Shaping The Future Of The Things They Love. Sometimes It Works. Sometimes It Doesn'T.In Superfandom, Zoe Fraadeblanar And Aaron Glazer Explain This New Era Of Symbiosis, Delving Into The History, Sociology, And Psychology Of Fandom. From Polaroid To Maker'S Mark To Groupies Of Financier Warren Buffett, The Consumer Relationship Has Been Transformed. Superfandom Is An Essential Guide For Those Who Care, Contribute To, And Live In This Rapidly Expanding Fandriven Economy.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main topic of 'Superfandom'? A: 'Superfandom' explores the influence of fans on consumer behavior and culture, discussing how fandom has evolved into a powerful economic force.
  • Q: Who are the authors of 'Superfandom'? A: 'Superfandom' is authored by Zoe Fraade-Blanar and Aaron Glazer.
  • Q: When was 'Superfandom' published? A: 'Superfandom' was published on March 21, 2017.
  • Q: What is the format of 'Superfandom'? A: 'Superfandom' is available in a hardcover format.
  • Q: How many pages does 'Superfandom' have? A: 'Superfandom' contains 336 pages.
  • Q: What condition is 'Superfandom' sold in? A: 'Superfandom' is available as a new item.
  • Q: What category does 'Superfandom' fall under? A: 'Superfandom' is categorized under Consumer Behavior.
  • Q: What themes does 'Superfandom' cover? A: 'Superfandom' covers themes such as the sociology and psychology of fandom, the evolution of consumer relationships, and the impact of digital tools on brand-consumer interactions.
  • Q: Is there any specific audience for 'Superfandom'? A: 'Superfandom' is targeted towards anyone interested in consumer culture, branding, and the dynamics of fandom.
  • Q: What can readers expect to learn from 'Superfandom'? A: Readers can expect to gain insights into how fandom influences purchasing decisions and the future of brands in a fan-driven economy.

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