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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition,Used
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Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to worldclass service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits eservice and informationbased organizations.Building upon concepts, cases, and inchapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customersatisfaction in eservice and informationbased organizations. It concludes with 18 detailed, 'handson' examples of companies attempting to create customer value. Each case study delivers an indepth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these realworld examples provides excellent learning opportunities to model effective customer value behavior and practices.
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For more information, please visit www.P65Warnings.ca.gov.