Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose

Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose

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How Our Oncehelpful Instincts Got Hijacked By Our Garish Modern World.Have You Ever Wondered Why Some Men Choose Pornography Over Actual Women? Why So Many People Watch Friends Instead Of Going Out With Their Own Buddies? Why A Person Would Feed A Plastic Pocket Pet While Shirking Real Duties? Why Both Sides Of Every War See The Other As The Aggressor Against Whom Their Department Of Defense Must Respond?Harvard Evolutionary Psychologist Deirdre Barrett Explains How Human Instinctsfor Food, Sex, Or Territorial Protectiondeveloped For Life On The Savannah Ten Thousand Years Ago, Not For Todays World Of Densely Populated Cities, Technological Innovations, And Pollution. Evolution, Quite Simply, Has Been Unable To Keep Pace With The Rapid Changes Of Modern Life. We Now Have Access To A Glut Of Largerthanlife Objectsfrom Candy To Pornography To Atomic Bombsthat Gratify Outmoded But Persistent Drives With Dangerous Results.In The 1930S Dutch Nobel Laureate Niko Tinbergen Found That Birds That Lay Small, Paleblue Eggs Speckled With Gray Preferred To Sit On Giant, Brightblue, Plaster Dummies With Black Polka Dots. He Coined The Term Supernormal Stimuli To Describe These Imitations That Appeal To Primitive Instincts And, Oddly, Exert A Stronger Attraction Than Real Things. Obviously These Hardwired Preferences Pose A Danger To A Species Survival. Barretts Singular Insight Is To Apply This Phenomenon For The First Time To The Alarming Disconnect Between Human Instinct And Our Created Environment. Her Book Adroitly Demonstrates How Supernormal Stimuli Are A Driving Force In Many Of Todays Most Pressing Problems, Including Obesity, Our Addiction To Television And Video Games, And The Past Centurys Extraordinarily Violent Wars. Manmade Imitations, It Turns Out, Have Wreaked Havoc On How We Nurture Our Children, What Food We Put Into Our Bodies, How We Make Love And War, And Even How We Understand Ourselves.Barrett Does More Than Pull The Fire Alarm To Show How These Unfettered Instincts Fuel Dangerous Excesses. There Is A Hopeful Message Here As Well. Once We Recognize How Supernormal Stimuli Operate, We Can Craft New Approaches To Modern Predicaments. Humans Have One Stupendous Advantage Over Tinbergens Birds: A Giant Brain. The Message Of This Book Is That This Gives Us The Unique Ability To Exercise Selfcontrol, Override Instincts That Lead Us Astray, And Save Ourselves From Civilizations Gaudy Traps. 55 Illustrations

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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