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Survey Research Methods (Applied Social Research Methods),New
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The Fifth Edition of Floyd J. Fowler Jr.s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for presurvey evaluation of questions, and the growing role of individual cell phones in addition toand often instead ofhousehold landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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- Q: What is the main focus of 'Survey Research Methods' by Floyd J. Fowler Jr.? A: The book focuses on the latest methodological knowledge in survey research, guiding readers through the entire survey research process with an emphasis on precision, accuracy, and credibility.
- Q: How many pages does the Fifth Edition of this book have? A: The Fifth Edition contains 184 pages.
- Q: What are the key updates in the Fifth Edition? A: Key updates include discussions on the growth of online survey usage, changes in response rates for telephone surveys, and improvements in pre-survey evaluation techniques.
- Q: Is this book suitable for beginners in survey research? A: Yes, the book is designed to be accessible for beginners while providing valuable insights for experienced researchers.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was 'Survey Research Methods' published? A: The Fifth Edition was published on September 18, 2013.
- Q: Who is the author of this book? A: The author of 'Survey Research Methods' is Floyd J. Fowler Jr.
- Q: What condition is the book in? A: The book is listed as 'New'.
- Q: What is the genre or category of this book? A: The book falls under the category of Statistics.
- Q: Does this book cover modern data collection methods? A: Yes, it addresses modern data collection techniques, including the use of the Internet and individual cell phones.