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Sustainable Enterprise: A Macromarketing Approach,New
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This book is appropriate for the following courses:Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a oneofakind book that successfully explores macromarketing for sustainable enterprise.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What topics does 'Sustainable Enterprise: A Macromarketing Approach' cover? A: This book addresses topics such as sustainable enterprise, sustainable business practices, sustainability marketing, and social marketing, focusing on the interconnectedness of markets, marketing, and society.
- Q: Who is the author of this book? A: The author of 'Sustainable Enterprise: A Macromarketing Approach' is Mark Peterson.
- Q: Is this book suitable for academic courses? A: Yes, this book is appropriate for courses related to sustainable enterprise, sustainable business practices, and sustainability marketing.
- Q: What is the condition of the used book? A: The book is listed as 'Used Book in Good Condition'.
- Q: What is the page count of the book? A: The book has a total of 560 pages.
- Q: When was 'Sustainable Enterprise: A Macromarketing Approach' published? A: The book was published on October 8, 2012.
- Q: What edition of the book is available? A: This product is the first edition of 'Sustainable Enterprise: A Macromarketing Approach'.
- Q: What binding type does the book have? A: The book is available in paperback binding.
- Q: What are some benefits of reading this book? A: The book encourages critical thinking about sustainability in marketing, provides key research findings, and discusses how firms can profitably conduct business with environmental considerations.
- Q: Does the book include real company cases? A: Yes, the book presents actual company cases to engage students and illustrate the concepts discussed.