Sustainable Marketing: Managerial Ecological Issues,Used

Sustainable Marketing: Managerial Ecological Issues,Used

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SKU: SONG0761912193
UPC: 9780761912194
Brand: Sage Publications
Condition: Used
$72.18
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There Has Long Been A Gap For A Text That Bridges The Fundamental Ecological Issues Facing Society And Modern Marketing. This Is That Text. Following An Ecological Imperative, Fuller, Explores The Reasons For Studying Sustainable Marketing In 8 Key Chapters Which Encompass Strategy, Products, Channel Networks, Communications, Pricing And Market Development. At A Time When One Is Looking At Global Warming, Hydrocarbon Taxes, Air And Water Pollution And Increased Incidences Of Respiratory Diseases This Is A Very Opportune Text.In The Uk, Baa Have Just Launched A Sustainable Company Strategy For Its Business And This Is The Book That Outlines What That Approach Means For The Modern Marketer.

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