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Switch: How to Change Things When Change Is Hard,New
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that?s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results:? The lowly medical interns who managed to defeat an entrenched, decadesold medical practice that was endangering patients.? The homeorganizing guru who developed a simple technique for overcoming the dread of housekeeping.? The manager who transformed a lackadaisical customersupport team into service zealots by removing a standard tool of customer serviceIn a compelling, storydriven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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- Q: What is the main theme of 'Switch: How to Change Things When Change Is Hard'? A: The main theme of 'Switch' is understanding the psychological conflict between the rational and emotional minds that affects our ability to make lasting changes in various aspects of life, including personal and organizational contexts.
- Q: Who are the authors of this book? A: 'Switch' is authored by Chip Heath and Dan Heath, who are known for their expertise in psychology and effective communication.
- Q: What are some examples of changes discussed in the book? A: The book presents various examples, such as medical interns successfully challenging outdated practices, a home-organizing guru's techniques for managing housekeeping dread, and a manager transforming a customer-support team into highly motivated service providers.
- Q: How many pages does 'Switch' have? A: 'Switch: How to Change Things When Change Is Hard' has a total of 320 pages.
- Q: What is the publication date of this book? A: The book was published on February 16, 2010.
- Q: What is the binding type of this edition? A: This edition of 'Switch' is available in hardcover binding.
- Q: Is this book suitable for personal development? A: Yes, 'Switch' is categorized under Personal Transformation, making it suitable for individuals interested in personal development and change.
- Q: What is the condition of the book? A: 'Switch' is available in new condition.
- Q: Does 'Switch' provide practical strategies for change? A: Yes, the book outlines clear patterns and strategies that can be applied to effect transformative change in various areas of life.
- Q: What makes 'Switch' different from other self-help books? A: 'Switch' stands out due to its integration of psychological research and relatable narratives that illustrate how to overcome the inherent challenges of change.