Synergetik und Marktprozesse (Wirtschaftswissenschaftliche Beitrge, 78) (German Edition),Used

Synergetik und Marktprozesse (Wirtschaftswissenschaftliche Beitrge, 78) (German Edition),Used

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Erklrungsgegenstand ist die Ausbreitung von Innovationen auf Mrkten. Hierbei wird unter Innovation die wirtschaftliche Anwendung einer Neuerung verstanden. Da Neues ex definitione nicht antizipierbar ist, macht die so hufig benutzte Annahme der 'vollkommenen Information' keinen Sinn. Folglich wird die Entwicklung neuer Methoden und Modelle notwendig, um die Ausbreitung von Innovationen auf Mrkten besser zu verstehen. Zur Erreichung des gesteckten Zieles wird als Instrumentarium die Synergetik angewendet. Das Konsumentenverhalten wird ber individuelle bergangswahrscheinlichkeiten abgebildet. Diese bergangswahrscheinlichkeiten werden mit Hilfe der behavioristischen Lerntheorien begrndet. Der bergang von der Mikro zur Makroebene erfolgt mit Hilfe der Mastergleichung. Um Wiederkaufverhalten abbilden zu knnen, ist eine entsprechende Erweiterung der Mastergleichung inclusive approximativer Lsung dieser Gleichung ntig. In einem ersten Modell wird begrndet, wie es zu 'Nichtlinearitten' auf Mrkten kommen kann. Folge dieser 'Nichtlinearitten' sind LockIns, die jedoch auch endogen berwunden werden knnen. In den folgenden Kapiteln wird dieses Grundmodell variiert. Das Buch fhrt den Leser an ein neues Instrumentarium, die Synergetik, heran. Aufbauend auf betriebswirtschaftlichen Studien zur Ausbreitung neuer Produkte, wobei die Untersuchung meist aus der Sicht einer Unternehmung erfolgt, wird hier versucht, den Marktproze besser zu verstehen.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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