Taken for a Ride: How DaimlerBenz Drove Off With Chrysler,New

Taken for a Ride: How DaimlerBenz Drove Off With Chrysler,New

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SKU: DADAX0060934484
UPC: 9780060934484
Brand: Harper Paperbacks
Condition: New
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Here is the book that exposed the DaimlerChrysler 'merger of equals' as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when DaimlerBenz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath.

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