Taken for a Ride: How DaimlerBenz Drove Off with Chrysler,Used

Taken for a Ride: How DaimlerBenz Drove Off with Chrysler,Used

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SKU: SONG0471497320
Brand: Wiley
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The biggest industrial merger of all time said the Wall Street Journal of the 1998 merger between Chrysler a resurgent, deeply American company famous for its minivans, and Daimler maker of MercedesBenz cars; and a merger that created a global megacompany with $130 billion in annual revenue. The intent was to marry Daimler's sophisticated style and international reach with Chrysler's PR savvy and proven ability to produce appealing, inexpensive cars quickly, and it seemed a perfect match of strengths to weaknesses. But in the 18 months that have followed, ugly questions have arisen: has Chrysler retained the equality it sought in a merger? Has Daimler joined a Chrysler bereft of talent and leadership? Can two such different cultures realistically be combined? This work offers an account of the merger process in action, and is also a cautionary blueprint of the perils of going global.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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