Title
Targeted: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers
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Nowadays, We Fastforward Through Commercials And We Only Pick Up Magazines At The Doctors Office (And Even Then Only If Our Phones Battery Power Is Low!). But The One Place Of Advertising We Cannot Avoid For Longer Than A Few Minutes Is Onlinethe Vast And Shifting Internet Universe Filled With Popups And Our Own Personalized Cookies. In Fact, An Advertising Avenue That Barely Existed 20 Years Ago Is Now The Secondlargest Advertising Channel In The United Statesand Is Still Growing!Part History Book, Part Guidebook, Part Prediction For The Future, Targeted Tells The Story Of The Companies, Individuals, And Innovations Driving This Revolution. This Oneofakind Resource Takes Readers Behind The Scenesexamining The Growth Of Digital Advertising, Its Enormous Potential, And The Technologies That Are Changing The Game Forever. Author And Coo Mike Smith, A Proven Authority On How Using Realtime Bidding Systems With Finesse Can Dramatically Promote Online Advertising And Branding, Has Provided An Essential Resource For Anyone Interested In Finding And Connecting With Customers In The Astronomically Large Universe We Call The Internet That Is Only Growing More Aware And Specialized For Each Of Its Millions Of Users.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the size of the book? A: The book measures six point two six inches in length, zero point eight eight inches in width, and nine point two five inches in height.
- Q: How many pages does this book have? A: The book contains two hundred twenty-four pages, providing ample content on the topic of digital advertising.
- Q: What is the binding type of the book? A: The book is bound in hardcover, ensuring durability and a professional appearance.
- Q: Who is the author of this book? A: The author is Mike Smith, who is also the COO and a recognized authority in online advertising.
- Q: What category does this book fall under? A: This book is categorized under Advertising, focusing on the evolution of digital marketing.
- Q: How can I apply the insights from this book? A: You can use the strategies outlined to enhance your understanding of digital advertising and apply them to your marketing efforts.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is suitable for beginners as it provides foundational knowledge and insights into digital advertising.
- Q: What type of reader would benefit from this book? A: Anyone interested in marketing, advertising professionals, or business owners looking to connect with consumers online will benefit from this book.
- Q: Can I read this book in one sitting? A: Yes, while it has two hundred twenty-four pages, the engaging content allows for a quick read in one sitting.
- Q: How should I store this hardcover book? A: Store the book upright on a shelf, away from direct sunlight to prevent fading and damage to the cover.
- Q: Are there any special care instructions for this book? A: To keep the book in good condition, avoid exposing it to moisture and handle it with clean hands to prevent stains.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service for a replacement or refund according to their return policy.
- Q: Is there a warranty on this book? A: Books typically do not come with a warranty; however, you can return it if it's damaged upon arrival.
- Q: What if I want to learn more about digital advertising after reading this book? A: You can explore additional resources, such as online courses, webinars, and blogs focused on the latest trends in digital advertising.
- Q: Does this book cover social media advertising? A: Yes, the book discusses various facets of digital advertising, including social media strategies and their impact on consumer engagement.
- Q: Are there case studies included in this book? A: Yes, the book includes case studies that illustrate successful digital advertising campaigns and their outcomes.