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This bookdocuments and examines the history of technology used by consumers to serve oneself. The telephones development as a selfservice technology functions as the narrative spine, beginning with the advent of rotary dialing eliminating most operator services and transforming every local connection into an instance of selfservice. Today, nearly a century later, consumers manipulate 09 keypads on a plethora of digital machines. Throughout the book Palm employs a combination of historical, politicaleconomic and cultural analysis to describe how the telephone keypad was absorbed into business models across media, retail and financial industries, as the interface on everyday machines including the ATM, cell phone and debit card reader. He argues that the naturalization of selfservice telephony shaped consumers attitudes and expectations about digital technology.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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