Technology Entrepreneurship: Creating, Capturing, and Protecting Value,Used

Technology Entrepreneurship: Creating, Capturing, and Protecting Value,Used

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SKU: SONG0123745020
Brand: Academic Press
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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and inchapter elements that focus on the challenges of launching and operating a technology venture Indepth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology startups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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