Technology Licensing: Corporate Strategies for Maximizing Value,New

Find out how today's top technologybased companies get thegreatest return on their intellectual property, and how you cantoo.A total handson guide to cuttingedge technology licensingstrategiesRussell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today's top technologybased companies aremaximizing the value of and return on their intellectual property.They also offer handson advice and guidance on how you can do thesame in your company. With the help of numerous reallife casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, HewlettPackard, Dow Chemical, andother industry leaders, they tell you everything you need to knowto:* Determine where technology licensing best fits in your company'soverall business strategies* Establish a successful licensing program tailored to yourcompany's vision and goals* Create and successfully manage a technology portfolio* Quickly and easily calculate royalty rates* Put the lessons learned at top technologybased companies to workin your company'Technology licensing strategies are now key instruments foraccomplishing the corporate visions set forth by futurethinkingcompanies. Look at any corporate mission statement and you willfind the seeds of a strategybased technology licensing program.'Russell Parr and Patrick SullivanIn today's volatile, hypercompetitive global marketplace,cooperation and the sharing of intellectual property are keys tosuccess. Of course, one of the most valuable forms of intellectualproperty is technology. More often than not, innovation andincreased market penetration are the direct result of combiningtechnologies from a variety of sources. Consequently, manycompanies have begun to devote more and more of their strategicefforts to discovering the best ways to manage technology so as tomaximize value and return. For instance, AT&T has set up anindependent business group to manage its intellectual property as aseparate profit center, while other companies continue to runlicensing through their legal and R&D departments. Whichapproach makes the most sense for your company, and why? Get theanswers to these questions and many others in TechnologyLicensing.In this valuable book, Russell Parr and Patrick Sullivan, alongwith a distinguished team of contributing experts, reveal thelicensing strategies now being used at DuPont, Xerox,HewlettPackard, Dow Chemical, Kodak, and other top multinationalcorporations. They also provide practical prescriptions fordetermining where technology licensing belongs on yourorganizational chart and for establishing a successful licensingprogram tailored to your company's vision and goals.Taking a practical handson approach to technology licensing, theytell you what you need to know about:* Creating and managing technology portfolios* Types of licenseswith a detailed analysis of the strengths andweaknesses of each in various business contexts* Successful licensing strategies now used at top technologybasedcompanies* Royalty rate determination methods* And moreDrawing upon the expertise of those on the frontlines of technologylicensing, Technology Licensing tells you how today's toptechnologybased firms maximize the value of their intellectualproperty and how your company can too.