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Bindng
Technology Ventures: From Idea to Enterprise
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For business, engineering, science, and professional students who demand a comprehensive guide to highgrowth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with actionoriented examples and exercises. Its broad perspective on technology, including clean tech, information technology, and the life sciences ensures wideranging appeal to anyone with an interest in highpotential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional webbased resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
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