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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
En la dcada de los aos noventa, el papel de la tecnologa y la innovacin en la competitividad empresarial alcanz un reconocimiento generalizado, que vino acompaado de una doble preocupacin: entender y profundizar el conocimiento de las caractersticas del proceso innovador y, en consecuencia, definir las polticas de apoyo a la innovacin ms adecuadas por parte los gobiernos. Este libro presenta, en trece captulos, los puntos centrales de lo que entendemos que debe ser la gestin y direccin de la tecnologa y la innovacin en la empresa. Los captulos vienen a cubrir cinco grandes bloques: los conceptos bsicos y la estrategia tecnolgica, las herramientas de apoyo a la innovacin (creatividad, vigilancia, etc.), la organizacin y gestin de la innovacin, la compraventa de tecnologa y las polticas de apoyo. Se trata de un libro concebido para las asignaturas y los temarios de gestin de la innovacin y temas afines que se imparten en la universidad. Constituye, sin duda, una herramienta til para todos aquellos responsables de empresas que deseen profundizar en el tema de la gestin de la tecnologa y la innovacin. Al mismo tiempo, es de inters para quienes trabajan desde la Administracin en la definicin o el desarrollo de polticas de apoyo.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
