Ted Levitt On Marketing,Used

Ted Levitt On Marketing,Used

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SKU: SONG1422102068
Brand: Brand: Harvard Business Press
Condition: Used
Regular price$9.54
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Ted Levitt Is One Of The Most Widely Respected Thinkers In The Field Of Marketing And Management. His Work And Writings Have Changed The Way Scores Of Companies Think About Their Businesses, Organize For Innovation And Creativity, And Market Their Products And Services. Now, Managers Can Have Access To The Best Of Levitt'S Thinking Over The Last Five Decades In Ted Levitt On Marketing. Framed By A New Introduction, This Book Features Seminal Articles, Including 'Marketing Success Through Differentiation,' 'The Globalization Of Markets,' 'After The Sale Is Over,' And 'Marketing Myopia.' A Musthave Resource For Managers And Marketers In Any Industry, This Harvard Business Review Paperback Book Is Filled With Big Ideas And Practical Tools For Creating And Sustaining A Company'S Competitive Edge.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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