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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Founded in 1909 as a 'garden suburb' of the Mediterranean port of Jaffa, Tel Aviv soon became a model of Jewish selfrule and was celebrated as a jewel in the crown of Hebrew revival. Over time the city has transformed into a lively metropolis, renowned for its architecture and culture, openness and vitality. A young city, Tel Aviv continues to represent a fundamental idea that transcends the physical texture of the city and the everyday experiences of its residents. Combining historical research and cultural analysis, Maoz Azaryahu explores the different myths that have been part of the vernacular and perception of the city. He relates Tel Avivs mythology to its physicality through buildings, streets, personal experiences, and municipal policies. With critical insight, he evaluates specific myths and their propagation in the spheres of both official and popular culture. Azaryahu explores three distinct stages in the history of the mythic Tel Aviv: 'The First Hebrew City' assesses Tel Aviv as Zionist vision and seed of the actual city; 'NonStop City' depicts trendy, global postZionist Tel Aviv; and 'The White City' describes Tel Avivs architectural landscape, created in the 1930s and imbued with nostalgia and local prestige. Tel Aviv: Mythography of a City will appeal to urban geographers, cultural historians, scholars of myth, and students of Israeli society and culture.
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