Title
Telefonmarketing (German Edition),Used
Delivery time: 8-12 business days (International)
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universitt Lneburg, Veranstaltung: Marketing, 30 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Anfang der sechziger Jahre wurde das Telefon in den USA als MarketingInstrument entdeckt. Die wachsende Telefondichte schuf die Voraussetzungen dafr, flchendeckend Zielpersonen ber groe Entfernungen zu erreichen. Seit den siebziger Jahren hat das Telefonmarketing auch in Deutschland zunehmend an Bedeutung gewonnen. Im Folgenden werden Grundlagen des Telefonmarketings erlutert und Zusammenhnge herausgearbeitet. Unterschiedliche Arten dieses teilweise noch immer stark unterschtzten MarketingInstruments werden vorgestellt und die verschiedenen Einsatzmglichkeiten aufgezeigt. Ein wichtiger Punkt, der mit dem Telefonmarketing in engem Zusammenhang steht, ist das Call Center. Dort findet die eigentliche Realisierung statt eine vorherige Planung, sowie die Erarbeitung eines Telefonskriptes sind dabei unerlsslich. Auch das richtige 'Verhalten am Telefon' will gebt sein. Der letzte und wohl interessanteste Teil dieses Werkes ist dem Blick in die Zukunft gewidmet, in der das sogenannte 'Mobile Marketing' klar im Vordergrund steht. Vor und Nachteile, sowie Bestimmungsfaktoren zur Akzeptanz bei den Konsumenten werden hier intensiv betrachtet, Fallbeispiele sollen den Schritt in die Praxis erleichtern und die groe Bedeutung des Mediums Handy unterstreichen. Das abschlieend gezogene Resume rundet diese Publikation zum Thema Telefonmarketing' ab.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.