Title
Television and Politics (Classics in Communication and Mass Culture Series),Used
Delivery time: 8-12 business days (International)
"The authorsahave analyzed the television problem brilliantly. They had come up with a whole set of new insights, and their backup research always is fascinating to read."Saturday Review"A cautious, researchbased bookahopefully it will set a trend."Ithiel de Sola Pool, Public Opinion QuarterlyAfter more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some popular myths. Their theme throughout is that television gives the viewer the illusion of being a favored spectator at some eventhe "sees for himself," in other words. But, in fact, it conveys a reality different from that experienced by an eyewitness. Because the televised version of an event reaches more people, it has greater impact on the public memory and comes to overshadow what actually happened.The Langs tell in detail how television shapes events; how public figures and political institutions adjust their tactics to exploit the effects theyand millions of viewersthink television has. They examine such issues as whether or not network television projections influence election results. They consider the accuracy of the networks increasingly sophisticated techniques for "calling" election outcomes well before polls close. Such concerns have never been more at the forefront of the public consciousness than in the wake of the 2000 presidential election. The Langs assess the research to date and clarify the effects of early TV projections on voter turnout and election outcomes, and look at the implications for our system of government.A model of excellent policy analysis, this highly readable volume will interest decisionmakers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking forward to the next election.Kurt Lang was a professor of sociology and political science at Stony Brook before becoming the Director of the School of Communications at the University of Washington. Gladys Engel Lang is a professor of communications with joint appointments in Political Science and Sociology at the University of Washington. In addition to Television and Politics, the Langs have also coauthored The Battle for Public Opinion: the President, the Press and the Polls during Watergate, Voting and Nonvoting, and Collective Dynamics.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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