Title
Tequila!: Distilling the Spirit of Mexico,Used
Delivery time: 8-12 business days (International)
Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinksespecially those of the intoxicating kindare synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancn bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as an enduring symbol of lo mexicano.Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytn reveals the formative roles played by some unlikely characters. Although the notorious Pancho Villa was a teetotaler, his image is now plastered across the labels of all manner of tequila producershe's even the namesake of a popular brand. Mexican films from the 1940s and 50s, especially Western melodramas, buoyed tequila's popularity at home while World War II caused a spike in sales within the whiskystarved United States. Today, cultural attractions such as Jose Cuervo's Mundo Cuervo and the Tequila Express let visitors insert themselves into the Jaliscan countrysidenow a UNESCOprotected World Heritage Siteand relish in the nostalgia of preindustrial Mexico.Our understanding of tequila as Mexico's spirit is not the result of some natural affinity but rather the cumulative effect of U.S.Mexican relations, technology, regulation, the heritage and tourism industries, shifting gender roles, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytn encourages us to think critically about national symbols more generally, and the ways in which they both reveal and conceal to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.
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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of '¡Tequila!: Distilling the Spirit of Mexico'? A: The book explores the cultural significance and historical journey of tequila in Mexico, detailing its transformation into a national symbol.
- Q: Who is the author of this book? A: The author of '¡Tequila!: Distilling the Spirit of Mexico' is Marie Sarita Gaytán.
- Q: When was '¡Tequila!: Distilling the Spirit of Mexico' published? A: The book was published on November 12, 2014.
- Q: How many pages does the book have? A: The book contains 222 pages.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: What condition is the book in? A: The book is in new condition.
- Q: Is the book suitable for someone interested in Mexican culture? A: Yes, the book provides a deep dive into the cultural and historical aspects of tequila, making it ideal for anyone interested in Mexican culture.
- Q: Does the book discuss the impact of U.S.-Mexican relations on tequila? A: Yes, the book examines how U.S.-Mexican relations have influenced the perception and consumption of tequila.
- Q: What themes are explored in '¡Tequila!: Distilling the Spirit of Mexico'? A: The book explores themes such as national identity, cultural symbols, technology, and the influence of film and tourism on tequila.
- Q: Is there any mention of notable figures in the tequila industry? A: Yes, the book references various figures, including Pancho Villa, and their unexpected connections to tequila.