Tested Advertising Methods,Used
Tested Advertising Methods,Used

Tested Advertising Methods,Used

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SKU: SONG0139069097
Brand: Prentice-Hall
Condition: Used
Regular price$42.84
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A Legend In Advertising For More Than 60 Years, John Caples'S Classic Work Has Been Updated To Retain All Of The Candid Analysis And Invaluable Awardwinning Ideas From The Original While Bringing It Up To Date On The Many Changes In The Field.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the page count of the book? A: This book has three hundred eighteen pages. It provides extensive insights into advertising methods.
  • Q: What are the dimensions of the book? A: The book measures nine point zero nine inches in length, six point one eight inches in width, and zero point nine eight inches in height. These dimensions make it easy to handle.
  • Q: What type of binding does this book have? A: This book is hardcover bound. This ensures durability and a premium feel.
  • Q: Who is the author of this book? A: The author is John Caples, a renowned figure in advertising. His work has influenced the industry for over sixty years.
  • Q: What genre does this book belong to? A: This book falls under the Advertising genre. It focuses on effective methods and strategies in advertising.
  • Q: How do I apply the advertising methods from this book? A: You can apply the methods by implementing the strategies outlined in each chapter. They are designed to enhance your advertising effectiveness.
  • Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It provides foundational concepts as well as advanced strategies.
  • Q: Can I use this book for my advertising courses? A: Yes, this book is ideal for advertising courses. It offers valuable insights that can enhance your learning.
  • Q: How should I store this book to keep it in good condition? A: Store this book upright on a shelf in a cool, dry place. This will help preserve its condition over time.
  • Q: Are there any safety concerns with this book? A: No, there are no safety concerns with this book. It is intended for educational purposes and contains no hazardous materials.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it within the specified return period for a replacement or refund.
  • Q: Is there a warranty for this book? A: No, this book does not come with a warranty. However, it is backed by the publisher's return policy.
  • Q: Can I get a digital version of this book? A: There may be a digital version available. Check with the retailer for options.
  • Q: How can I find additional resources on John Caples's work? A: You can find additional resources through libraries, online databases, or by exploring more of his published works.
  • Q: Is this book recommended for professionals in advertising? A: Yes, this book is highly recommended for advertising professionals. It compiles effective methods that can enhance their campaigns.

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