Title
Tested Advertising Methods (5Th Edition) (Prentice Hall Business Classics)
Delivery time: 8-12 business days (International)
A Legend In Advertising For More Than 60 Years, John Caples Still Serves As A Guide To Generations Of Creative Marketing People. Now His Classic Work On How To Create Successful Advertising Has Been Updated By Respected Advertising Consultant Fred Hahn. It Retains All The Clarity, Candid Analysis, Timetested Experience And Invaluable Awardwinning Ideas From The Original, While Bringing It Right Uptotheminute On The Many New Changes In The Field.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Tested Advertising Methods (5th Edition)'? A: 'Tested Advertising Methods (5th Edition)' primarily focuses on effective strategies for creating successful advertising. It offers insights from John Caples, a legendary figure in advertising, and has been updated to reflect modern changes in the marketing landscape.
- Q: Who is the author of this book? A: The author of 'Tested Advertising Methods (5th Edition)' is John Caples, with updates provided by advertising consultant Fred Hahn.
- Q: How many pages does the book contain? A: 'Tested Advertising Methods (5th Edition)' contains a total of 304 pages, providing in-depth analysis and useful strategies for advertisers.
- Q: What condition is the book in? A: The book is listed as being in 'Good' condition, indicating that it has been used but remains in a satisfactory state for reading.
- Q: When was this edition published? A: 'Tested Advertising Methods (5th Edition)' was published on June 25, 1998.
- Q: What type of binding does the book have? A: This edition of 'Tested Advertising Methods' is available in paperback binding, making it lightweight and portable.
- Q: Is there any specific target audience for this book? A: Yes, the book is aimed at creative marketing professionals, advertisers, and anyone interested in learning effective advertising techniques.
- Q: What makes this edition different from previous ones? A: This 5th edition has been updated to include modern advertising strategies, while still retaining the timeless principles and insights from the original work by John Caples.
- Q: Are there any notable features or concepts discussed in the book? A: The book discusses time-tested advertising techniques, clear analysis, and award-winning ideas that have proven successful in the field of advertising.
- Q: Can this book be useful for digital marketing as well? A: While the book primarily focuses on traditional advertising methods, the principles discussed can be applied to digital marketing strategies as well, providing valuable insights for modern marketers.