Title
Tested Advertising Methods (Business Classics Series),New
Delivery time: 8-12 business days (International)
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'Tested Advertising Methods' by John Caples? A: 'Tested Advertising Methods' focuses on proven advertising techniques that aim to eliminate guesswork in advertising. It covers aspects like writing compelling headlines, selecting effective graphics, and conducting tests to improve advertising success.
- Q: Who is the author of 'Tested Advertising Methods'? A: The author of 'Tested Advertising Methods' is John Caples, a renowned figure in the field of advertising known for his expertise in effective advertising strategies.
- Q: What is the publication date of this book? A: 'Tested Advertising Methods' was published on January 1, 1997.
- Q: How many pages does 'Tested Advertising Methods' have? A: The book contains 278 pages.
- Q: What type of binding does this book have? A: 'Tested Advertising Methods' is available in hardcover binding, providing durability and a professional appearance.
- Q: Is 'Tested Advertising Methods' suitable for beginners in advertising? A: Yes, the book is suitable for beginners as it breaks down complex advertising concepts into manageable steps, making it easier to understand and apply.
- Q: What topics are covered in 'Tested Advertising Methods'? A: The book covers various topics including headline writing, selecting the right appeals, effective layout design, and conducting testing for advertising campaigns.
- Q: Can I apply the techniques from this book to digital advertising? A: Yes, many techniques discussed in 'Tested Advertising Methods' can be adapted to digital advertising, as the principles of effective communication and persuasion remain relevant across platforms.
- Q: What is the condition of the book when purchased? A: 'Tested Advertising Methods' is sold as a new item, ensuring that you receive a pristine copy.
- Q: What edition of 'Tested Advertising Methods' is available? A: The available edition of 'Tested Advertising Methods' is the Subsequent edition.