Title
Testing 1 2 3: Experimental Design with Applications in Marketing and Service Operations,New
Delivery time: 8-12 business days (International)
This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decisionmaker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate realworld cases based on the actual implementation of experimental design methods.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of the book 'Testing 1 - 2 - 3'? A: The book focuses on the power of statistical experiments, particularly in marketing and service operations, rather than solely on manufacturing problems.
- Q: Who is the author of 'Testing 1 - 2 - 3'? A: The author of the book is Johannes Ledolter.
- Q: What is the publication date of this book? A: The book was published on May 1, 2007.
- Q: What is the condition of the book? A: The book is in new condition.
- Q: How many pages does 'Testing 1 - 2 - 3' have? A: The book has 314 pages.
- Q: What type of binding does this book have? A: The book is bound in hardcover.
- Q: What are some key topics covered in the book? A: The book covers designing and analyzing experiments, with a focus on testing multiple factors simultaneously for better decision-making.
- Q: Does the book include practical examples or case studies? A: Yes, the book includes practical examples and 13 real-world cases based on actual implementations of experimental design methods.
- Q: Is this book suitable for beginners in experimental design? A: Yes, the book provides a fresh and practical approach that can be beneficial for both beginners and those with some experience in experimental design.
- Q: What category does 'Testing 1 - 2 - 3' fall under? A: The book falls under the category of Decision-Making & Problem Solving.