Title
Testing 1 2 3: Experimental Design with Applications in Marketing and Service Operations,New
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This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decisionmaker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate realworld cases based on the actual implementation of experimental design methods.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: The book has three hundred fourteen pages. It provides a comprehensive overview of experimental design in marketing and service operations.
- Q: What type of binding does this book have? A: This book is hardcover. The durable binding enhances its longevity and makes it suitable for frequent use.
- Q: What are the dimensions of the book? A: The book measures seven point zero one inches in length, zero point nine one inches in width, and ten inches in height. These dimensions make it easy to handle and read.
- Q: How do I apply the concepts from this book? A: You can apply the concepts by designing experiments that test multiple factors simultaneously in marketing and service operations. The book provides practical examples to guide you.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It simplifies complex concepts in experimental design and provides real-world cases to enhance understanding.
- Q: What is the target audience for this book? A: The target audience includes business professionals, marketers, and students interested in experimental design. It focuses on applications in marketing and service operations.
- Q: How should I store this book? A: Store this book in a dry place, away from direct sunlight, to preserve its condition. Keeping it on a bookshelf will prevent damage.
- Q: Can I clean the book's cover? A: Yes, you can clean the book's cover with a damp cloth. Avoid using harsh chemicals to maintain its appearance.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it according to the seller's return policy. Always check the specific terms when purchasing.
- Q: Is there a warranty for this book? A: No, there is no warranty for this book. However, you can check the return policy for any issues upon delivery.
- Q: How does this book compare to others in its genre? A: This book stands out by focusing on practical applications in marketing and service operations, unlike others that may prioritize manufacturing examples. It offers a fresh perspective.
- Q: Does the book include case studies? A: Yes, the book includes thirteen separate real-world cases. These cases illustrate the implementation of experimental design methods effectively.
- Q: What is the main theme of the book? A: The main theme is the power of statistical experiments in business. It emphasizes testing multiple factors simultaneously for better decision-making.
- Q: Who is the author of this book? A: The author of the book is Johannes Ledolter. He provides insights based on extensive knowledge in experimental design.
- Q: Is this book considered a used book? A: Yes, this book is labeled as a used book in good condition. It is suitable for readers looking for quality content at a reduced price.