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Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Per
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For when you really have to get your point acrossThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.The timetested secrets this book discloses include Ciceros threestep strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eyeopening assortment of popularculture dodgesincluding The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.Whether youre an inveterate lover of language books or just want to win a lot more angerfree arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todays most popular language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.*Expanded and Revised: Including new chapters on leadership, Obamas oratorical mastery, the pitfalls of apologiesand an Argument Lab section to put your new skills to the test.*
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