Title
That Will Never Work: The Birth Of Netflix And The Amazing Life Of An Idea
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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to companyall revealed by cofounder and first CEO Marc Randolph.Once upon a time, brickandmortar video stores were king. Late fees were ubiquitous, videostreaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thoughtleveraging the internet to rent moviesand was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pairwith Hastings as the primary investor and Randolph as the CEOfounded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the nowinfamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the worldeven with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counterintuitive concepts and written in bingeworthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate followyourdreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has three hundred thirty-six pages. It's a hardcover edition, making it durable for frequent reading.
- Q: Who is the author of 'That Will Never Work'? A: The author is Marc Randolph, co-founder and first CEO of Netflix, sharing his insights on entrepreneurship.
- Q: What are the dimensions of this book? A: The book measures six point four six inches in length, one point three five inches in width, and nine point five seven inches in height.
- Q: What genre does 'That Will Never Work' belong to? A: This book falls under the genre of business and entrepreneurship, detailing the rise of Netflix.
- Q: Is this book suitable for young readers? A: Yes, it is suitable for teenagers and adults who are interested in business stories and entrepreneurship.
- Q: How does this book help aspiring entrepreneurs? A: The book provides insights into overcoming challenges and taking risks in business, making it a motivational read.
- Q: How do I care for this hardcover book? A: To keep the book in good condition, store it in a cool, dry place and avoid exposing it to direct sunlight.
- Q: Can I read this book on a plane? A: Yes, you can read this book on a plane, as it is a portable hardcover edition that fits easily in a bag.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller immediately to discuss return options or replacements.
- Q: Is there a warranty on this book? A: No, books typically do not come with a warranty, but check the seller's return policy for any guarantees.
- Q: What if I find a printing error in the book? A: If you find a printing error, reach out to the publisher or retailer for guidance on how to proceed.
- Q: Is this book part of a series? A: No, 'That Will Never Work' is a standalone book detailing Marc Randolph's experience with Netflix.
- Q: What makes this book unique? A: The book offers a personal narrative from the co-founder of Netflix, providing an insider's perspective on the company's early challenges.
- Q: What themes are explored in this book? A: The book explores themes of perseverance, innovation, and the entrepreneurial spirit in the face of adversity.
- Q: Is there an audiobook version available? A: Yes, an audiobook version is available for those who prefer listening to the content.
- Q: How can I purchase this book? A: You can purchase this book through various online retailers or at your local bookstore.