That Will Never Work: The Birth Of Netflix And The Amazing Life Of An Idea

That Will Never Work: The Birth Of Netflix And The Amazing Life Of An Idea

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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to companyall revealed by cofounder and first CEO Marc Randolph.Once upon a time, brickandmortar video stores were king. Late fees were ubiquitous, videostreaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thoughtleveraging the internet to rent moviesand was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pairwith Hastings as the primary investor and Randolph as the CEOfounded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the nowinfamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the worldeven with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counterintuitive concepts and written in bingeworthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate followyourdreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is 'That Will Never Work' about? A: The book tells the story of how Netflix was founded by Marc Randolph and Reed Hastings, detailing the challenges and triumphs they faced while transforming an idea into a successful company.
  • Q: Who is the author of 'That Will Never Work'? A: The author is Marc Randolph, who is the co-founder and first CEO of Netflix.
  • Q: When was 'That Will Never Work' published? A: The book was published on September 17, 2019.
  • Q: What is the genre of 'That Will Never Work'? A: The book falls under the genre of entrepreneurship and business memoirs, focusing on the startup journey of Netflix.
  • Q: How many pages does 'That Will Never Work' have? A: The book contains 336 pages.
  • Q: What type of binding does 'That Will Never Work' have? A: The book is available in hardcover binding.
  • Q: What is the main theme of 'That Will Never Work'? A: The main theme revolves around overcoming obstacles in business, the importance of perseverance, and the entrepreneurial spirit.
  • Q: Is 'That Will Never Work' suitable for aspiring entrepreneurs? A: Yes, the book offers valuable insights for aspiring entrepreneurs, including lessons on idea generation, team building, and dealing with failure.
  • Q: Does the book include practical advice for business success? A: Yes, it provides counter-intuitive concepts and practical advice on navigating the challenges of starting and running a business.
  • Q: What edition of the book is available? A: The available edition is the First Edition of 'That Will Never Work'.