Title
The 100 Greatest Advertisements 18521958: Who Wrote Them And What They Did,New
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Styles In Advertising Will Change, But There Is No Copywriter, Artist, Or Campaign Planner Who Will Not Profit By Studying Proved Successes, Whether Of 50 Years Ago Or Today. In This Single Volume Are 100 Of What Are Probably Among The Most Successful Advertisements Ever To Appear In Print, Plus An Additiional 13 Added Especially For This Edition.These 113 Ads Are Proven Salesmenalmost Every One Had Phenomenal Results. They Have Not Been Included Because Of Personal Whim, Or For Their Beauty. The Ultimate Criterion Here Is The Only One That Really Counts: Whether An Ad Did What It Was Supposed To Do. These Ads Helped Change The Habits Of A Nation, Built Reputations, Gave New Expressions To The Language Andfirst And Foremostsold Millions Of Dollars Of Merchandise, From Rolls Royce Automobiles To Lux Soap, From Riviera Pears To Steinway Pianos.You Learn The Salient Facts Behind These Ads As Well, Often Expressed In The Words Of The Originator Himself. Men Who Understood Intuitively The Workings Of Mass Persuasion Techniques Long Before They Became Widespread Describe Their Own Thoughts, Reasonings, And Hunches. Earnest Elmo Calkins Tells About His Experiences In Creating Phoebe Snow For The Lackawanna Railroad. Bruce Barton Tells About His Work On The 'Five Foot Shelf' Ad, Which Increased Eightfold The Number Of Coupons Received. David Ogilvy Describes His Campaigns For Hathaway Shirts And Rolls Royce. Raymond Rubicam Tells Of Squibb'S 'Priceless Ingredient.' More Than 100 Ads Tell Better Than Any Textbook Or Professional Analysis Exactly What Is The Secret Ingredient That Makes An Ad 'Click' When A Thousand Others Fail.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book contains two hundred fifty-six pages. It offers a comprehensive view of advertisements from one thousand eight hundred fifty-two to one thousand nine hundred fifty-eight.
- Q: What is the binding type of this book? A: This book is paperback bound. The paperback format makes it lightweight and easy to handle.
- Q: What are the dimensions of this book? A: The book measures seven point eight five inches in length, zero point five six inches in width, and ten point seven one inches in height. These dimensions make it a suitable addition to any bookshelf.
- Q: Who is the author of this book? A: The author is Julian Watkins. He provides insights into the techniques and thought processes behind famous advertisements.
- Q: What is the genre of this book? A: This book falls under the Advertising genre. It focuses on the art and impact of advertising throughout history.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It showcases successful advertisements and their strategies, making it educational for those new to advertising.
- Q: How can I use this book for my advertising studies? A: You can use this book as a reference for understanding classic advertising techniques. It highlights successful ads and provides context for their effectiveness.
- Q: Is this book recommended for experienced marketers? A: Yes, experienced marketers may find this book valuable. It offers historical insights and examples that can inspire modern advertising strategies.
- Q: How should I store this book to keep it in good condition? A: Store this book upright on a shelf away from direct sunlight. This will help preserve its condition and prevent fading of the cover.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth. Avoid using water or cleaning solutions that may damage the book.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Is there a warranty for this book? A: No, typically books do not come with a warranty. However, check the seller’s return policy for any guarantees.
- Q: What if I want to gift this book? A: This book makes a great gift for anyone interested in advertising history. Its rich content appeals to both professionals and enthusiasts.
- Q: Is this book available in other formats? A: No, this specific edition is only available in paperback. There may be other editions in different formats, but check with the publisher.
- Q: Are there any illustrations in the book? A: Yes, the book includes numerous illustrations of the advertisements discussed. These visuals enhance the understanding of the text.